Moment of Truth in Corporate Social (Media) Sales & Marketing

Do & Evolve! by Roger Koplenig

Clouds, The social powered enterprise

Yesterday I had a close encounter of the third kind. You think one cannot encounter that in the corporate world? Well, in German we have a saying “Wasser predigen und Wein trinken”, which translates to “preaching to drink water and drinking wine instead” what means that you do not walk the talk. That’s exactly what happend.

So, here is my story.

The big modern, social sales & marketing enterprise

I am currently working on a new sales channel strategy for the company I work for. There are still some questions open, like how to effectively recruit channel partners or how the partner marketing can be designed and so on. Besides having talked to some experts I visited the biggies, the real role models in sales and marketing on the internet. On the website of a sales and marketing cloud solutions provider I found two ebooks I wanted to read. The…

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